---

O2 - Content.
Branded Content - Culturally-fuelled - Multiple Campaigns.
Role: ECD - Overseeing everything from conceptual thinking
through to final deliverables.

Working with O2 over the years, we strived to create content that fans would want to spend time with. These content series aimed to put the latest devices to the test through many different lenses. For example we hijacked two of O2's biggest moments during the pandemic (This Is Just An Interval and Return To Live Music), by working with graffiti artist, Captain Kris, and South London’s finest, Tia Kofi, who takes inspiration from the world around them to create a look that’s inspired by an iconic artwork. 

Each campaign was designed to bring to life and highlight the KSPs of the different devices, through relatable, culture-focused content that demonstrates real-world benefits.