More Than.
Branded Content - Sausage? - TVC.Role: ECD - Overseeing everything from conceptual thinking through to final deliverables. Working with More Than, they tasked us to help them with their struggles for consideration, as they were being overlooked by cheaper, more recognisable brands on comparison sites.
Across multiple TV and social campaigns, we had to boost brand trust, and likeability – a real feat for something as dry as insurance. We recognised the success of humour outside of the insurance category, and chose to fully embrace it, diving into the 'derp' - the imperfect content that both pet and home-owners organically gravitate to.
In our first social campaign, Embrace Life, we leaned into the weird and wonderful quirks of pet and home-owners, putting real people and real stories front and centre.
As we progressed on pet projects, we moved further into the everyday, towards a more relatable relationship. So, in comes Bobby and Sausage - the human and doggy duo that embodied the highs and lows of having a four-legged friend