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MTG - Content. 
Branded Content - Ross Kemp? - Multiple Campaigns
Role - ECD - Overseeing everything from conceptual
thinking through to final deliverables.Working with Hasbro, we helped to create multiple campaigns for Magic: The Gathering that fans would want to spend time with. Spanning both short, and long-form, our content was designed to inspire and connect to MTG fans through many different lenses. We achieved a 18% brand uplift across the campaigns along with 104 million impressions.