Starfield
1001 unique OOH - Gaming - Awarding Winning.
Role:
ECD - Overseeing everything from conceptual
thinking through to final deliverables. Starfield was Bethesda’s first new IP in over 25 years. Our campaign had to live up to the hype and anticipation of over two decades of gaming craftsmanship. So, we crafted an ambitious OOH campaign that opened windows to the worlds of Starfield. True to the game’s scale and ambition, and in honour of the game’s over 1000 worlds, we created 1001 unique placements showcasing the breath-taking, otherworldly vistas of the game, each numbered to spark conversations and collectability.
These 1001 unique billboards spanned the globe, from America to Australia, from Africa to Europe. Not satisfied with just static executions, 800 were brought to life as digital assets that captured the beauty of these planets through subtle animation. We called on all explorers to discover each of these placements, and share their findings with #ExploreStarfield. Discord, Reddit, Instagram and X all acted as discovery logbooks for our community, and the channels were alight with conversation.