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Talk to Me.
Fame in Game - Gaming - Award Winning.
Role: ECD - Idea generation & conceptual thinking.
Up against the behemoth of Barbenheimer, and on a fragment of the budget, we needed to find a way to create buzz around the release of the new horror film, Talk To Me. Gaming offered us an opportunity, not just because we knew horror fans were big gamers, but because it gave us an environment untouched by other film releases at that time.

To build hype, we created the world’s first Fortnite integration in Deadpines. Bringing the IP of the film to life, it allowed horror fans to literally play the film. We ensured the game couldn’t be missed, with streamers both playing the game, and promoting the trailer. We achieved scale and drove attention through mobile gaming environments via in-game billboards and reward videos promoting the trailer.